SRAM's Global B2B Portal on SAP Business Technology Platform
Case study
SRAM is a global leader in high-end bicycle components, known for its innovation and commitment to performance. Headquartered in Chicago, IL, the company employs over 3,500 people worldwide and operates multiple well-known brands in the cycling industry.
BUSINESS CHALLENGE:
SRAM needed a scalable, integrated digital platform to support its global dealer and distributor network. Initially, the company required a self-service warranty and repair portal, but as their business grew, they needed a comprehensive B2B solution that could:
- Enable real-time order creation, tracking, and invoice payments.
- Provide a seamless integration with SAP ERP, avoiding data duplication.
- Offer a consumer-grade, mobile-friendly self-service experience.
- Support in-order collaboration between dealers and sales representatives, reducing reliance on phone support.
- Serve as a communication hub for dealer programs, product launches, and updates.
SOLUTION:
Leveraging the SAP Business Technology Platform (BTP) Portal Service, SRAM expanded from a simple warranty and repair portal into a full-scale B2B platform for dealers and distributors. The solution, hosted on AWS, incorporated:
- Cloud Foundry Runtime for scalable application deployment.
- SAP HANA Cloud for real-time data processing.
- SAP Connectivity Service for seamless ERP integration.
- Identity Authentication & SAP Portal Service for secure access.
- SAP Document Management Service for customer and internal document storage
- AWS Redis Cache for optimized performance.
RESULTS:
- Over 350+ daily orders processed through the portal.
- 1,000+ daily users actively engaging with the platform.
- 14,000+ B2B customers benefitting from the solution.
- Supports 6 languages across 8 countries on 3 continents, enhancing global accessibility.
- Improved dealer satisfaction and operational efficiency through automation and self-service capabilities.