SRAM's Global B2B Portal on SAP Business Technology Platform

Case study
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SRAM is a global leader in high-end bicycle components, known for its innovation and commitment to performance. Headquartered in Chicago, IL, the company employs over 3,500 people worldwide and operates multiple well-known brands in the cycling industry.

BUSINESS CHALLENGE:

SRAM needed a scalable, integrated digital platform to support its global dealer and distributor network. Initially, the company required a self-service warranty and repair portal, but as their business grew, they needed a comprehensive B2B solution that could:

  • Enable real-time order creation, tracking, and invoice payments.
  • Provide a seamless integration with SAP ERP, avoiding data duplication.
  • Offer a consumer-grade, mobile-friendly self-service experience.
  • Support in-order collaboration between dealers and sales representatives, reducing reliance on phone support.
  • Serve as a communication hub for dealer programs, product launches, and updates.

 

SOLUTION:

Leveraging the SAP Business Technology Platform (BTP) Portal Service, SRAM expanded from a simple warranty and repair portal into a full-scale B2B platform for dealers and distributors. The solution, hosted on AWS, incorporated:

  • Cloud Foundry Runtime for scalable application deployment.
  • SAP HANA Cloud for real-time data processing.
  • SAP Connectivity Service for seamless ERP integration.
  • Identity Authentication & SAP Portal Service for secure access.
  • SAP Document Management Service for customer and internal document storage
  • AWS Redis Cache for optimized performance.

 

RESULTS:

  • Over 350+ daily orders processed through the portal.
  • 1,000+ daily users actively engaging with the platform.
  • 14,000+ B2B customers benefitting from the solution.
  • Supports 6 languages across 8 countries on 3 continents, enhancing global accessibility.
  • Improved dealer satisfaction and operational efficiency through automation and self-service capabilities.

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